We launched a very exciting feature today that will open the community's great content to a larger audience and bring new users in - it's called Facebook Connect.
The basic premise is that any user that comes to the site that has a Facebook account (there are more than 100 MILLION of them worldwide) can register for Huddler with just one click. We will automatically pull over their name, picture and other relevant information so that they don't have to complete our registration process, validate their email address, etc. Contributing to the Huddle is faster and easier than ever.
More than that, when these users and all current Huddlers that have Facebook accounts create forum threads, reply to existing threads, or write reviews, we now have the option to publish that activity to our Facebook Activity feeds.
Facebook then publishes some subset of these activities into your friends' feeds on Facebook so that they can find out about great discussions you're taking part in or new products you've reviewed.
We're very excited about the potential this has to get the word out about Huddler, and it represents a MONUMENTAL engineering effort, so congratulations to the team! We're one of the first sites to go live with this functionality, so we'll be iterating on it in the coming weeks, but let us know what you think.